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Donna actually just wanted to have a nice little sex date, but her chosen man, Pascal, is a manfluencer for whom she is nothing more than another point in his 7-ONS-in-7-days challenge. Without her consent, he films her naked in bed and streams the whole thing. But Donna hits back, literally, by kicking Pascal in the groin on camera. The video goes viral, and with it Donna. At first it looks as if her life is destroyed. But Donna is not that easy to get down. With her best friend and roommate, Milou, she makes a video herself and strikes back against pick-up artist Pascal and all the toxic incels on the internet. She announces that she will have more followers than Pascal within a month - that's only a measly 1.5 million. BAD INFLUENCER is the German adaptation of the Dutch comedy series of the same name and gives the audience a revealing look behind the scenes of the glamorous world of influencers. The series is about how young people have to bend to be successful influencers.